Building a Seasonal Empire: Why We Produce Music for Halloween, Black Friday & Christmas

We're building a catalog of 200+ seasonal songs. Discover the long-tail strategy behind creating music for Halloween, Black Friday, and Christmas year after year.

If you're building a media company, you face a choice: chase viral trends, or build evergreen assets? At Vesper Media Labs, we've chosen a third path—the seasonal annuity.

This is our strategy of systematically producing audio for key seasonal events: Halloween, Black Friday, Cyber Monday, and Christmas. It’s not about a one-hit wonder. It’s about building a library that pays dividends for a decade.

The Power of the Seasonal Asset

A great piece of content is like a good employee. It should work for you long after you've created it. A Halloween song released in October 2024 isn't retired in November. It's an employee that goes on vacation for 11 months and comes back to work, year after year.

The 10-Year Math:

• Year 1: 18 songs for Black Friday/Cyber Monday.

• Year 10: A catalog of ~180 songs for the season.

• Result: You're not a newcomer; you are the definitive source. You dominate search. You own a niche.

The Long-Tail Flywheel

This strategy creates a powerful, self-reinforcing cycle:

1. Compounding Discoverability: Each new song adds to the critical mass. A playlist with 10 songs is good. A playlist with 100 songs is an authoritative library that new listeners discover and binge.

2. Algorithm Favor: Platforms' algorithms love consistency and depth. Re-engaging a catalog every year signals evergreen value, boosting your reach.

3. Effortless Marketing: Each season, your entire back catalog gets a promotional boost without any new work from you. The calendar itself markets your library.

Why These Seasons?

We target events with a strong, recurring cultural footprint:

• Halloween & Christmas: Universal, emotional, and content-driven.

• Black Friday/Cyber Monday: High-commercial intent, perfect for social media and advertising use.

These are not fleeting trends. They are cultural constants, making them the perfect foundation for a long-term media asset.

The Lesson: Build for Tomorrow's Search

The work we do today isn't for this year's Black Friday. It's for the Black Friday of 2030. We are not just creators; we are archivists of utility, building a seasonal library that becomes more valuable simply by existing.

This is how you build an empire that stands the test of time—one holiday at a time.

Renato, Vesper Media Labs

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